Featured work

Case studies across analytics, B2B SaaS, and retail, each one the problem I walked into, the calls I made, and what changed.

Mobile First Digital Product Passports for Skincare Retailers — cover

A mobile passport that turns a shelf scan into a moment of clarity, for shoppers, brands, and retailers.

Mobile First Digital Product Passports for Skincare Retailers

Retail · Skincare · DPP

A mobile passport that turns a shelf scan into a moment of clarity, for shoppers, brands, and retailers.
Skincare Routine Builder for iOS & Android — cover

AM and PM rituals that turn scanned products into a routine people actually follow.

Skincare Routine Builder for iOS & Android

Consumer · Skincare · Mobile

AM and PM rituals that turn scanned products into a routine people actually follow.
Agentic Analytics GTM UX System — cover

Repositioning GoodData as GoodData.ai, without losing the analytics buyer journey people already trusted.

Agentic Analytics GTM UX System

Analytics · B2B SaaS

Repositioning GoodData as GoodData.ai, without losing the analytics buyer journey people already trusted.
Embedded Analytics GTM — cover

One connected story from first touch to activation, built to lift demo and trial requests.

Embedded Analytics GTM

Analytics · B2B SaaS

One connected story from first touch to activation, built to lift demo and trial requests.
In-App Monetization for a B2B Brand Console — cover

Turning a product-led pricing model into upgrade moments people actually complete.

In-App Monetization for a B2B Brand Console

B2B SaaS · PIM

Turning a product-led pricing model into upgrade moments people actually complete.
Ticket Deflection with an AI Support Assistant — cover

A support agent that knew when to step aside.

Ticket Deflection with an AI Support Assistant

Support · AI

A support agent that knew when to step aside.