I'm Juan. I design, measure, and ship products.

I'm a UX and Product Designer with 7+ years across analytics, B2B SaaS, and retail. I make complex web and mobile products feel simple, then use data and users to prove it.

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Digital Product Passports cover

Selected work

Digital Product Passports

A two-sided SaaS platform for skincare retail that helps brands publish trusted product information, and gives shoppers a clearer way to understand what they scan.

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Digital Product Passports cover

Ticket Deflection with an AI Support Assistant

An AI support assistant that knew when to step aside.

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Ticket Deflection with an AI Support Assistant cover

Designing the Agentic Analytics Growth Journey

Repositioning a B2B SaaS analytics platform as GoodData.ai, without losing the buyer journey people already trusted.

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Designing the Agentic Analytics Growth Journey cover

What people say

Juan brings analytical rigour into his design thinking, combining UX, research, and analytics in a way that makes each discipline stronger.
Petr TarantDirector of Product Engineering, AI & UX, GoodData
  • Juan brings analytical rigour into his design thinking, combining UX, research, and analytics in a way that makes each discipline stronger.” by Petr Tarant, Director of Product Engineering, AI & UX, GoodData
  • Juan's work drove measurable improvements in conversion and overall performance, underpinned by diligent testing and commitment to accessibility.” by Kristyna Vlckova, Former VP of Growth, GoodData
  • Juan is one in a thousand, and I am saying this with 20 years of experience. His attention to detail and business-oriented thinking make him stand out.” by Dita Eckhardtová, Former CMO, Satoshi Labs
  • Incredibly talented and innovative. His creative approach was always fresh and original, consistently exceeded our expectations.” by Kirsys Cresencio, Chief of Staff, Phoenix Consulting

The good parts only

Explore the Juanverse

My side quests. Products I took from interface concept to working software, on my own. These are actively evolving through design, prototyping and implementation.

TourCraft

A privately deployed collaborative web app that uses AI to turn an initial idea into an editable group itinerary. Access is available by request.

Atelier Ka-Bum

A home and living ecommerce concept. I built the storefront in custom Liquid, and owned the photography, art direction and content modeling.

Skills

UX DesignProduct DesignInformation ArchitectureInteraction DesignMobile-first DesignPrototypingDesign Systems & TokensUX ResearchA/B TestingPersonalization

Tech stack

FigmaSlackClaudeCursorVS CodeGA4AmplitudeClarityWebflowHubSpotMiroJiraUser InterviewsTailwind CSSLovable

Experience

  1. 2023 to 2026

    Senior UX Growth Designer · GoodData

    Led end-to-end UX for a B2B business intelligence and agentic AI platform: website, trial, support portal, documentation and a data app. Co-designed parts of the shift from BI to agentic AI.

    Prague
  2. 2021 to 2023

    Growth & Product Design Lead · Telematic

    Founding designer at a B2B SaaS startup turning physical products into QR-driven digital experiences. Led a 3-person team. Red Dot Design Award, 2021.

    Remote
  3. 2018 to 2024

    Experience Design Manager · WooWooFilms Agency

    Led audiovisual and experience design projects for Samsung, MINI, Longines, Condé Nast and Dyson.

    Prague · Paris
  4. 2019 to 2021

    Digital Designer · Diversity Media

    Flows, wireframes and high-converting campaigns for H&M, Levi's, BMW, Rolls Royce and Panasonic.

    Prague