“Juan brings analytical rigour into his design thinking, combining UX, research, and analytics in a way that makes each discipline stronger.”
I'm Juan. I design, measure, and ship products.
I'm a UX and Product Designer with 7+ years across analytics, B2B SaaS, and retail. I make complex web and mobile products feel simple, then use data and users to prove it.
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Selected work
Digital Product Passports
A two-sided SaaS platform for skincare retail that helps brands publish trusted product information, and gives shoppers a clearer way to understand what they scan.
View caseTicket Deflection with an AI Support Assistant
An AI support assistant that knew when to step aside.
View caseDesigning the Agentic Analytics Growth Journey
Repositioning a B2B SaaS analytics platform as GoodData.ai, without losing the buyer journey people already trusted.
View caseWhat people say
- “Juan brings analytical rigour into his design thinking, combining UX, research, and analytics in a way that makes each discipline stronger.” by Petr Tarant, Director of Product Engineering, AI & UX, GoodData
- “Juan's work drove measurable improvements in conversion and overall performance, underpinned by diligent testing and commitment to accessibility.” by Kristyna Vlckova, Former VP of Growth, GoodData
- “Juan is one in a thousand, and I am saying this with 20 years of experience. His attention to detail and business-oriented thinking make him stand out.” by Dita Eckhardtová, Former CMO, Satoshi Labs
- “Incredibly talented and innovative. His creative approach was always fresh and original, consistently exceeded our expectations.” by Kirsys Cresencio, Chief of Staff, Phoenix Consulting
The good parts only
Explore the Juanverse
My side quests. Products I took from interface concept to working software, on my own. These are actively evolving through design, prototyping and implementation.
TourCraft
A privately deployed collaborative web app that uses AI to turn an initial idea into an editable group itinerary. Access is available by request.

Atelier Ka-Bum
A home and living ecommerce concept. I built the storefront in custom Liquid, and owned the photography, art direction and content modeling.

Skills
Tech stack
Figma
Slack
Claude
Cursor
VS Code
GA4
Amplitude
Clarity
Webflow
HubSpot
Jira
User Interviews
Tailwind CSS
LovableExperience
- 2023 to 2026Prague
Senior UX Growth Designer · GoodData
Led end-to-end UX for a B2B business intelligence and agentic AI platform: website, trial, support portal, documentation and a data app. Co-designed parts of the shift from BI to agentic AI.
- 2021 to 2023Remote
Growth & Product Design Lead · Telematic
Founding designer at a B2B SaaS startup turning physical products into QR-driven digital experiences. Led a 3-person team. Red Dot Design Award, 2021.
- 2018 to 2024Prague · Paris
Experience Design Manager · WooWooFilms Agency
Led audiovisual and experience design projects for Samsung, MINI, Longines, Condé Nast and Dyson.
- 2019 to 2021Prague
Digital Designer · Diversity Media
Flows, wireframes and high-converting campaigns for H&M, Levi's, BMW, Rolls Royce and Panasonic.

