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Mobile First Digital Product Passports for Skincare Retailers

A mobile passport that turns a shelf scan into a moment of clarity, for shoppers, brands, and retailers.

Role

Product Designer

Client

Telematic · Skincare retailers (KR / FR)

Industry

Retail · Skincare · DPP

Mobile First Digital Product Passports for Skincare Retailers — cover

I owned product design for a mobile-first digital product passport for skincare retail, built at Telematic and pitched to retailers in Korea and France. It began as a compliance play and pivoted into a marketing-led transparency platform when skincare's mandatory DPP timeline slipped.

  • Consumer research and stakeholder discovery, then retailer pitches in Korea and France.
  • Pivoted from a compliance-first passport to a marketing-led transparency platform.
  • Designed mobile-first for the shelf: progressive disclosure from a single scan.
  • Built LUX, an AI explanation layer grounded in brand-provided data.
  • Kept the MVP lightweight and shippable, honest about what we could deliver.

Pivot: from compliance to transparency

We bet that DPPs would become urgent for skincare. They didn't, fast enough.

Monetization layer: affiliate recommendations and checkout routing, kept secondary to product understanding.

Designed for the shelf

We designed for one hand on a basket, one second to decide.

The product passport: progressive disclosure from a single scan.

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